Privacy Policy

This Privacy Policy of Best Home Furnishings (referred to as "Best," "we," "us," or "our"), describes the types of information we may collect when you visit our website besthf.com, mobile versions of besthf.com, and our mobile or in-store applications (collectively, the "Sites"). We may supply different or additional notices of our information practices specific to certain subdomains of the Sites, programs or activities. We may also provide different notices of our information practices with respect to certain subsidiaries or affiliates, in which case this Privacy Policy will not apply.

We value the information you provide to us and want you to be confident that we are committed to protecting your privacy. Our commitment to protecting your privacy is outlined in the policies below.

This Privacy Policy addresses the nature, purpose, use, and sharing of any information collected via our Sites. The information you provide on the Sites will be used only as outlined in this Privacy Policy. Except as outlined herein, the submission and collection of personally identifiable information (defined below) is strictly voluntary. By using or visiting any Site, you acknowledge your agreement with this Privacy Policy and the Terms of Use related to that site or application. If you do not want to grant permission to use your information as outlined in this Privacy Policy, please do not provide it and elect not to visit the Sites. However, not providing certain information may result in our inability to provide you with the information or services you desire.

Information Collected

Website use information is anonymous information that cannot be used to identify you. We may use this information to track navigation through the Sites, which pages are viewed most often, what other websites are visited, and similar data. We may also use the information to develop and deliver marketing strategy, to notify you of ads and promotions, and to offer products and services to you.

The two types of information we may collect are personally identifiable information and website use information.

Personally identifiable information is sensitive information that can be used to identify you. Personally identifiable information includes, among other information, your full name, e-mail address, physical mailing address, and telephone number. Some of the features on the Sites may require that you provide us information about yourself, such as when you elect to purchase a product from us, register as a member for an account, choose to fill out a form on one of the Sites, or choose to send yourself an e-mail of a product selection through one of the Sites. You can review and update any personally identifiable information you have voluntarily elected to provide to us prior to submitting the information.

We will never request your password, user name, or other personally identifiable information through e-mail. This practice, called "phishing," is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking for your personal information, please do not respond.

Use of Personally Identifiable Information You Choose to Provide

If you choose to provide us with personally identifiable information, we may use that information to enhance your experience in the following ways:

• Complete your request to sign up to receive information via e-mail on any of the Sites.

• Complete your request to register as a member of any of the Sites you select.

• Complete your request to register to use any of our online tools you select.

• Customize your shopping experience.

Providing us with your personally identifiable information allows us and our subsidiaries, affiliates, sister and parent corporations, and independently owned and operated retail furniture stores to:

• Notify you of advertisements and promotions related to the retail furniture store using the Internet, e-mail and mail sent via the U.S. Post Office.

• Communicate great values and featured items to you.

• Comply with valid legal procedures, requirements, regulations, and statutes.

• Share your personally identifiable information with third party vendors but only to the extent required to help us perform any of the aforementioned functions.

Children

The Sites are general audience sites. We do not permit anyone who tells us they are under the age of 13 to register with us. We also do not collect information from anyone that tells us they are under the age of 13. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental controls or other web filtering technology to supervise children's access to the Internet.

Automatically Collected Information

We save information based on your interaction with the Sites. This allows us to process your inquiries more efficiently, notify you of advertisements, promotions and to offer products and services to you and ultimately, provide you with enhanced customer service. This information includes, but is not limited to, your Internet Protocol address (the address automatically assigned to your computer every time you establish a connection to the Internet), the name of any referring websites, as well as your navigation and activity on the Sites. By tracking this type of information, we may be able to modify our content and product displays to enhance your experience while visiting the Sites.

This information is only used to help us make the Sites more useful to you and to notify you of ads, promotions and to offer products and services to you. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Raw data logs are retained temporarily as required for security and site management purposes only.

Cookies

When you visit the Sites or open e-mails from us, we (or an authorized third party) may send you a cookie.

What are cookies?

Cookies are small text files located in your browser directory that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on a number of websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value (usually a unique number).

The Sites may place first party cookies and allow third parties to place cookies on your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. We may use first party cookies to provide you with a good experience and allow us to improve the Sites. Third party cookies, on the other hand, are placed on your device by a third party (i.e., not by us) such as an independently owned and operated retail furniture store. While we may allow third parties access to the Sites to place these cookies on users' devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party in accordance with its privacy policy.

The Sites may place session and persistent cookies on your device. The difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that only exist temporarily. When you end your browser session, the cookie expires. (A browser session starts when a user opens the browser window and finishes when the user closes the browser window.) Persistent cookies will last after you close your browser. This allows for quicker and often more convenient access to the Sites.

What cookies do we use?

• We may use "essential cookies" to enable you to navigate the Sites and to use their services and features.

• We may use "preference cookies" to collect information about your choices and preferences and to allow us to customize the Sites accordingly.

• We may use "social media cookies" (such as Facebook's third party cookies) to enable you to share pages and content you find interesting on the Sites through third-party social networking and other websites. These cookies may also be used for advertising purposes.

• We may use "analytics cookies" (such as Google's and Facebook's first party cookies) to collect information about your use of the Sites and to enable us to improve the way the Sites work. Analytics cookies allow us to see the overall patterns of usage on the Sites, rather than the usage of a single person.

• We may use "advertising cookies" to display targeted promotions or advertisements based upon your interests on the Sites or to manage our advertising.

How can you manage cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. (These settings are usually found in the "options" or "preferences" menu of your internet browser, and you should use the "Help" option in your internet browser for more details.) However, if you use your browser settings to block all cookies, you may not be able to access all or parts of the Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our Sites will issue cookies as soon as you visit them.

Like many websites, the Sites do not currently respond to "do not track" settings or other mechanisms that consumers may utilize on their web browsing device to limit the collection of certain information about a consumer's activities over time and across various websites or online services.

For information about how you can opt-out of Google Analytics Advertising Features, visit https://tools.google.com/dlpage/gaoptout/.

If you have a Facebook account, visit https://facebook.com/ads/preferences/edit/ to control how Facebook uses data to show you ads.

Similar Technologies

There are other technologies that perform a similar function to cookies. These include web beacons (a small .gif image) and clear gifs. We may use web beacons and clear gifs in conjunction with cookies to help us understand our customers better. When we send you e-mails we may use these technologies to track e-mail open and click rates. We may also use web beacons to determine a user's ability to receive HTML e-mail. Web beacons do not collect any personal data. Users that do not want to receive e-mail messages with web beacons can choose to receive their e-mails in text (non-HTML) format.

Sharing Information

We may share aggregated general information collected by the Sites with our subsidiaries, affiliates, sister and parent corporations, independently owned and operated retail furniture stores, and our third party service providers. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you. We only share personally identifiable information in one or more of the following limited circumstances:

• We have your consent.

• We may provide such information to respected third party service providers to the extent necessary for them to assist and support us as we attempt to better provide enhanced products and services to you and to complete your requests to receive information from us via e-mail, use our online tools or register as a member on any of the Sites. When this is done, it is subject to agreements or other specific direction given to the service provider that requires them to process such information only in accordance with our instructions, in compliance with this Privacy Policy, and with appropriate confidentiality and security measures in place. We have no control over, and bear no responsibility for the privacy policies and/or content of any websites or advertisers linked to or on any of the Sites or cookies these websites may deposit on your computer.

• We may provide such information to our subsidiaries, affiliates, sister or parent corporations, or independently owned and operated retail furniture stores that may use this information to notify you of advertisements and promotions or to offer products and services to you using the Internet, e-mail and mail sent via the U.S. Post Office.

• When required by law or where we have a good faith belief that such action is necessary to comply with a current judicial proceeding, a criminal investigation, a court order, or legal process served on us in direct relation to you. We may also share your personally identifiable information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Terms of Use of the Sites and services, or as otherwise required by law.

• If you have established an account with us, we may share the information submitted under your account among any or all of our subsidiaries, affiliates, sister or parent corporations, independently owned and operated retail furniture stores, or our trusted third party service providers working on our behalf in order to provide you with a seamless experience and to improve the quality of our services. We will not disclose your account information to other people or non-affiliated companies, except in limited circumstances described in this Privacy Policy or with your consent.

• In the event that another company acquires all or substantially all of the assets related to our business, we reserve the right to include any or all stored personally identifiable information among the assets transferred to the acquiring company.

• We may store and process personally identifiable information collected through the Sites in the United States or any other country in which we maintain facilities. By using the Sites, you consent to the transfer of your information among these facilities, including those located outside your country.

We currently DO NOT share your personally identifiable information with any other companies or organizations that would present you with offers or promotions that are not directly related to us or our subsidiary, affiliate, sister, or parent companies, or one of the independently owned and operated retail furniture stores.

Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer or facility is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.

E-mails

You may receive e-mail messages from us, or from one of the independent owned and operated retail furniture stores selling our products. If you no longer wish to receive these communications, let us know by following the opt-out directions on any of the e-mail messages you have received from us. Please note that if you wish to opt-out of receiving e-mails from independently owned and operated retail furniture stores you will need to contact them directly to communicate your contact preferences.

Privacy Policy Changes

As we continue to improve the services, products, and features we provide, this Privacy Policy is subject to change. This Privacy Policy is subject to change without direct notice to you. We may change our Privacy Policy at any time by posting a new version of it on our online Sites. Therefore you should review this Privacy Policy each time you visit any of the Sites. The dates provided below will inform you as to when the most recent material updates to this Privacy Policy occurred and the date on which the updated Privacy Policy became effective.

Date of Last Update: January 1, 2018

Date Updated Policy Became Effective: January 1, 2018

California Privacy Rights

Pursuant to Section 1798.83 of California Civil Code, a California resident with whom we have established a business relationship has the right to request from us certain information with respect to the types of personally identifiable information we have shared with third parties for direct marketing purposes by such third parties, and the identities of the third parties with whom we have shared information during the immediately preceding calendar year. All requests for such information must be in writing and sent to: Best Home Furnishings, Ecommerce Privacy Policy Custodian, One Best Drive, Ferdinand, IN 47532.

Concerns About Privacy

If you have any questions or comments about this privacy policy, please contact us:

Best Home Furnishings Attention: Ecommerce Privacy Policy Custodian One Best Drive Ferdinand, IN 47532